Pay per click (PPC) is an advertising strategy that businesses use to place their content at the top of the search results pages for certain keywords. Usually, these are high-volume keywords that a target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click.

Yes, this is a common tactic. Competitors will not only bid for their own branded keywords, but will pay to rank for the branded keywords of their competitors. That means that potential and existing customers looking for you on Google will first see an ad from your competitor. While this is perfectly legal—albeit a bit of a grey area—there are many ways to overcome this tactic. Our Google Adwords services can help!

Whereas companies can use PPC to pay for search traffic to their website, SEO is a different game entirely. SEO means structuring, writing, and optimizing pages to improve organic search traffic. For all intents and purposes, this means pleasing the Google algorithm. However, both SEO and PPC comprise the principal parts of a broader search engine marketing (SEM) strategy which any company that wants to compete on the digital landscape should consider.

We never make lofty or unrealistic problems. Any PPC management company that does is probably misleading you. Rather, our approach is to optimize your PPC campaigns based on existing data, industry expertise, and proven best practices—all while adhering to your budgetary guidelines. From there, our team of PPC experts will measure, monitor, and optimize your PPC strategy so that you get the most bang for your PPC buck.

Our goal is to drive valuable clicks and qualified leads to your website without getting too expensive. One of the ways we do so is to exclude negative keywords from your campaigns—keywords that are likely to attract unqualified clicks and traffic to your website that have little chance of converting but drive up your PPC costs.

Done right, PPC can deliver faster results than SEO, which is a much longer (but still very necessary) play. And PPC offers a distinct opportunity to directly engage prospects where they are—Google—with conversion-optimized ad copy that speaks to their pain points.

PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is somewhat of a science, and it happens to be our specialty.

Well, the short answer is that most laypeople who are searching Google don’t know the difference between a PPC ad—which will always appear in “position zero”—and regular old search results. They’re quite similar! And our PPC experts know how to craft eye-catching messaging for these ads that drives qualified clicks by speaking to your target audience’s needs.

At Digitechtic, we always aim to form a strong working relationship with our clients. This is why we’re all about transparency. Right off the bat, we’ll tell you if our services are a good fit for your business based on management costs. Digitechtic way of PPC management is all about involving you as the client. Most PPC platforms include comprehensive data tracking tools that will let us know how well your campaign is performing. You’ll know everything you need to know and we’ll give educated suggestions on how to proceed. And there is a lot more.